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Development of a communications strategy for the Fair Cobalt Alliance

Fair Cobalt Alliance
The TDi Communications Team was asked to produce a business development-led communications strategy for the Fair Cobalt Alliance, including the development of a toolkit of assets, updated brand guidelines, and analysis and improvement of current activity.

Scope of work

  • Review of existing assets and progress to date and identification of gaps and potential areas for growth.
  • Updates and improvements to existing FCA website
  • Updating and refinement of the FCA’s brand guidelines
  • Creation of a business development-led marketing strategy to boost engagement across all channels
  • Consolidating a practicable digital software toolkit to ensure that unified branding across website, social and collateral can be maintained.
  • Development of project budget
  • Establishment and maintenance of KPIs to measure success of the strategy.
  • Exploration of opportunities for client and partner collaborative messaging to boost reach and engagement.
FCA communications strategy