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Blister packs - promoting circularity in primary pharmaceutical packaging

Industry leadership – CiPPPA

Convening the pharmaceutical supply chain to accelerate circular solutions

CiPPPA logo white
CiPPPA brings together organisations that would typically operate in a competitive environment to tackle shared challenges and advance industry-wide solutions for improving circularity in primary pharmaceutical packaging.
Visit the CiPPPA website

TDi’s role with CiPPPA

Together with key stakeholders from the pharmaceutical industry, TDi Sustainability coordinated the development of CiPPPA, which launched in the UK in 2024.

CiPPPA brings together organisations otherwise operating in a competitive environment to address challenges and promote solutions to improve circularity within primary pharmaceutical packaging at an industry-wide scale.

TDi is the Project Management Office for CiPPPA and manages its operation. Beyond administration, TDi provides strategic leadership to ensure CiPPPA’s work aligns with NHS Net Zero ambitions, member priorities, and TDi’s wider mission of advancing circularity and sustainability across industries.

Through this partnership, TDi ensures CiPPPA operates collaboratively, transparently, and effectively, to deliver measurable environmental and social impact across the pharmaceutical value chain.

  • Guiding CiPPPA’s vision and ambition
  • Establishing governance structures
  • Development of legal documentation and management procedures
  • Overseeing financial management, reporting and impact
  • Stakeholder management and onboarding new members
  • Communications, digital marketing and outreach
  • Coordinating and facilitating the initiative’s Action Task Forces
  • Supporting CiPPPA’s growth, scalability and long-term sustainability

Meet the TDi CiPPPA Project Management Office Team

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Maryam Babba

Multi-stakeholder Manager
Maryam Babba is an experienced multidisciplinary consultant with extensive expertise encompassing applied science, clinical research, and drug development. Maryam heads up the TDi Project Management Office for CiPPPA.
Rajalakshmi Gopalakrishnan

Rajalakshmi Gopalakrishnan

ESG Analyst
Rajalakshmi has dedicated most of her career to working on improving circularity in different waste streams in India and UK. Rajalakshmi ensures the smooth day-to-day running of CiPPPA.
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Assheton Carter

Executive Chair and Founder
Assheton is an expert and NED on responsible sourcing, sustainability standards, environmental markets, non-financial risk, and responsible investment. Assheton was instrumental in the ideation and setting up of CiPPPA.
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Sarah Wilkinson

Marketing Manager
As TDi’s Marketing Manager, Sarah looks for creative and engaging ways to tell the stories behind TDi Sustainability’s work, and supports clients in communicating and celebrating their sustainability success. Sarah manages the communications activities for…
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Kristy is a storyteller and strategist, specialising in creative content production, copywriting, journalism and script writing. Kristy produces CiPPPA’s internal and external communications content.
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Eduardo Zanatta

Senior Analyst
Eduardo Zanatta has a diverse background spanning environmental research, quality management, and ESG data analysis and reporting.

Bringing organisations together across industries to develop collaborative solutions to sustainability problems

25+ Years of experience

TDi services that may be of interest:

Standard Setting & Assurance Schemes
Secretariat Services
Industry Leadership

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Do you want to effect change at an industry-level or across industries? Do you have a problem that’s too big to solve on your own? TDi can help convene stakeholders across in a pre-competitive space to help drive the systemic change you’d like to see.
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