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Glossary

EmpCo

World Gold Council (WGC)

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Overview

  • The EmpCo Directive (Directive (EU) 2024/825), or the Empowering Consumers for the Green Transition Directive, is an EU law that targets greenwashing and protects consumers from misleading environmental claims. It became applicable and binding across the EU on September 27, 2026.

Read our insight

Read TDi Standards Manager Clara Segon’s blog on EmpCo and the challenges it raises, and find out how TDi can help your business identify whether the evidence, standards and assurance systems behind the claims you’re making can actually support them.

EmpCo is here. Can you still make that sustainability claim?